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Our
North American Region comprises operations in the United States and Canada
UNITED
STATES
Background
Investor Services (CIS)
Our
important entry into the United States market took place with the acquisition
of the Harris Bank transfer agency (registry) in January 2000.
Part
of the initial acquisition phase focused on the integration of acquisitions
into Computershare's business base which included stabilising back-end
operations to ensure uninterrupted service delivery for certificate/dividend
processing, client services, and the contact centre.
Critical
to retaining our initial market share position of 5% and building the
Computershare brand was the implementation of dedicated customer relationship
initiatives. Our success in this area has been reflected in client retention
and the establishment of strong relationships with all clients including
large corporations such as Walgreens, Agilent, and Texas
Instruments.
Despite
previously operating on a third party software system we have grown our
client base, adding 34 new clients including major companies such as Harley
Davidson and ADC Telecommunications, as well as a number of
small- to mid-sized companies. With the SCRIP system now in place we are
very excited about our future opportunities.
Employee
Stock Purchase Plans (ESPP)
Another
important area of growth for Computershare is the employee stock purchase
plan (ESPP) and stock option plan (SOP) businesses. Our introduction in
North America began with the acquisition of the Harris Bank United States
ESPP business, gaining 1.3% market share for employee stock purchase plans
and 0.6% market share of stock option plans.
Later
in 2000, we acquired the Merrill Lynch ESPP book of business bringing
our share of the United States ESPP business to 8% and includes clients
such as Walgreens and Roadway.
Analytics
(CAS)
Computershare's
Analytics business began through its acquisition of Financial Data Concepts,
a strategic market intelligence company based in Maryland in 2001. Since
then, the following new initiatives have been launched:
- IRtrack,
a new global market intelligence and investor relations tool in October
2001; subscribed top clients such as Consolidated Edison and
Canadian Natural Resources
- Continued
data redistribution and/or private labelling work with current clients
including Microsoft Money, Multex, Shareholder.com,
and Standard and Poor's
- Intensified
marketing of streetsight.net, another market intelligence product, targeting
firms involved in money management and capital markets.
Document
Services (CDS)
As part of
Computershare's strategy in achieving economies of scale in its print
and mail operations, a new facility was set up in Burr Ridge, Illinois,
with advanced technology to commence operations. As a result, high volume
print and mail jobs are undertaken for our employee plans and registry
(transfer agent) clients. High profile transactions during the year included:
- More than
800,000 plan statements for various employee plan clients
- Over 180,000
customised proxy cards for the Compaq-HP merger for their critical
annual meeting within a 48-hour turnaround
- Approximately
140,000 mailpacks for shareholders of JM Smuckers on the Procter
and Gamble spin-off.
Approved
ADR Depository
Following
approval from the United States Securities Exchange Commission in July
of this year, Computershare is now an approved ADR Depository. Earlier
this year, development work on the ADR offering had begun and was complemented
by informal promotion in a pre-market launch. We have received a high
degree of interest from the global marketplace and since receiving approval
have added our new ADR services to our client offering.
Market
Trends Overview
The events
of September 11, and an outbreak of corporate accounting malpractices
and financial scandals have caused unprecedented havoc in the United States
economy, propelling a sharp economic downturn. This has severely hampered
new business development efforts.
IPO activity
has substantially reduced, and stock splits and mergers and acquisitions
have been virtually non-existent due to a depressed state of the stock
market overall.
Regarding
proxy administration, the SEC approved amendments to the NYSE rules to
reduce large issuers' fees for street-name proxy administration. The change
lowers proxy unit fees by 20%. The approval supports Computershare's push
for an open market for these services. Computershare was invited by the
Securities and Exchange Commission to make a presentation to them and
other industry participants on this issue.
External
activities connected with employee plans have presented Computershare
with business opportunities, for example, delayed FICA legislation is
having a positive result on the employee plan industry. Furthermore, the
Internal Revenue Service issued guidance to impose taxes on the exercising
of qualified ESPPs and statutory ISOs, as of 1 January, 2003.
Market trends
indicate that 43% of companies outsource the administration of their employee
share plans, 14% of companies expect to increase the amount of stock in
their employees' total compensation packages, and that 12% of companies
intend to increase their use of ESPPs in the coming year.
Focus
on Customer Relationship Initiatives
Our outstanding
success in developing customer relationships has largely been attributed
to introducing significant improvements in service levels.
In order
to address the key areas, we have sourced an independent consulting firm
to hold monthly shareholder satisfaction surveys to pulse shareholder
satisfaction and also instituted an internal quality assurance programme
focusing on critical processes to quickly resolve shareholder concerns.
Comparative results show dramatic increase in satisfaction in just one
year:
- Overall
Service - 92%, up from 79% (industry average - 86%)
- Account
Service - 92%, up from 79% (industry average - 86%)
- Certificate
Service - 92%, up from 79% (industry average - 85%)
- Telephone
Service - 86%, up from 80% (industry average - 81%)
Our ongoing
service level monitoring includes:
- A client
advisory board comprising representatives from our client base to generate
feedback on quality of services and give client perspectives on company
strategy and direction
- Focus
groups on specific areas such as annual meeting procedures, investment
plans, and employee plans, for example, to gain input on improving service
delivery
- Measuring
issuer satisfaction via the independent industry surveys.
We are also
pro-actively communicating with clients through our new client magazine
Insight and have realigned our client services/relationship management
structure to place greater emphasis on responsiveness to client needs
and ensuring a better fit of staff capabilities to fulfil client service
requirements.
Significant
Transactions in 2002
Investor Services (CIS)
We continued
our focus on growing the business despite economic slowdown, and won 36
new clients taking our total number of clients to 1,000.
Based on
number of shareholder accounts, we currently have a 5% share of the United
States stock transfer agent market.
Significant,
high profile transactions during the year include:
- Partnership
with Citibank Agency and Trust to provide securities processing
and related services in handling global mergers and acquisitions, debt
exchanges, and other types of reorganisations which started with the
Nestle-Ralston-Purina acquisition
- HP-Compaq
merger - provided reorganisation services, performed transfer of shares,
annual meeting and proxy voting services, and print and document delivery
services
- JM
Smuckers (spin-off of Procter and Gamble brands Jif® and
Crisco®) - performed spin off, dividend processing, and print and mail
services.
Plan Managers
(CPM)
Computershare
continues to maintain 8% of the United States market share for ESPP and
0.6% for SOP. We signed 22 new share plan clients bringing our total number
of clients to 350. The major achievement during the period was the successful
conversion of all ESPP clients from their existing system to the newly
developed Computershare SCRIP system.
High profile
transactions with new clients during the year include:
- Home
Depot - ESPP
- BP
Amoco (UK-based) - new option scheme software being developed.
Technology
Enhancements for North America
By building
on our business acumen in technology we have enhanced capabilities with
the completed migration of US clients to SCRIP and the commencement of
our Canadian SCRIP migration.
- New telephony
systems have been installed and have resulted in increased shareholder
satisfaction that has been reflected throughout our ratings. Features
of the system include:
- - Faster
and more precise response to customer issues
- - Less
wait time for callers because of automated features (faster access to
account information and auto-enrolment features)
- - Easier
call flow even during peak hours
- Web and
IVR (interactive voice recognition) capabilities have now been installed
for use by ESPP participants, giving them access to account information
and the ability to perform transactions at any time
- Workflow
and electronic data capture technology have been implemented across
all aspects of operations resulting in more efficient work processes.
Priorities
- Enhancement
of SCRIP to the United States registry business
- Continued
focus on service quality to issuers and shareholders
- Improved
operational efficiency across the expanded North American region
- Continuation
of enhancing web capabilities
- Continued
focus on quality by implementing service improvements to achieve steady
and high-level client and shareholder satisfaction in all aspects of
the business
- Focus
on gaining new business, and realigning sales, marketing and client
services
- Technology
- Revolutionise the Computershare website - Further develop COSMOS,
our stock option system and next generation ESPP system.
Internally,
priorities are to:
- Roll out
the Employee Stock Purchase Plan to employees
- Launch
full intranet for North America
- Develop
and coordinate national focus groups to respond to global opinion survey
responses
- Develop
different training functions to better support remote offices.


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